CREATIVE ACTIVITY
Very briefly the project remit was to identify, explore and document the Creative Industry within Gothenburg. Glibly; as a task, identification of the “creatives”, in a quantity sufficient to classify them as an industry would seem to be a straightforward affair.

This was not going to be the case.

Additionally, almost universally identification relies on an economic data structure that was designed to collect data within an industrial society, not a dynamic service society, which often sells ideas and knowledge, far more complicated than product and service. In short, antiquated.

Previous definitions of "creative" had been created with a desire to demonstrate their economic contribution to nation economies. Thus had tried to build their definitions based upon these antiquated codes.

From our studies, we feel that no single profession or "industry" could claim to be more creative than others, all professions have elements of the mundane, the routine, set processes, formalised administration.

Where there is idea creation, whether that be in the arts or within problem solving (engineering, programming, sciences, etc.) - there is creativity.

Therefore we strongly feel that all industry is creative, what is economically pertinent is "Creative Activity".

 

CREATIVE DIAGNOSTICS
A collaborative project to identify, explore and document the Creative Industry within Gothenburg. 

Three key factors were identified: location, resources and people. Those aspects are important to everyone – businesses, city council and inhabitants. Therefore, these factors each play an integral in determining if successful opportunities for collaboration can be created and exploited. These key factors run through a series of layers, which represent the durability and duration of relationships. They were defined between static and dynamic moments, with several layers in between. The static layers show items that may change over time, but on a very slow pace – for example geography, building locations, civil engineering. Dynamic layers typically show items with relationships and information that have shorter timescales and more flexibility, for example conferences, project work, networks. 

However, we want to provide a brief introduction and overview of Creative Diagnostics as an interactive service evolving around a threefold toolkit, as mentioned.

The toolkit is provided in three different ways of visualising combined and specified data sources. One as information graphics, two as a social network visualisation and three as a geographical map.

These three types of visualising information can be combined or stand by their own. They should be interactive and open up a possibility for illustrating a development over time as well. These toolkits can then be used for further interpretation and analysis. The toolkits are accessible via the Creative Diagnostics user interface. This user interface is first and foremost designed to extract information from the provided data sources, combining data sets according to personal requirements and visualising it through the toolkit.

Basically the service is developed to:
spot opportunities
analyse resources
do prognostic forecasting
provide a location overview
discover collaboration possibilities
find out about business networks

 

TransVia - STRATEGIC BUSINESS DESIGN
Business development and corporate design of a Austrian start-up.

For the Austrian start-up I developed a holistic business design. The whole business & design cycle was completed, the business idea was looked at from different perspectives together with the client to squeeze out the essence of all the thoughts that have been invested and the company started successfully in its first year. My work involved name giving, developing a brand identity including key values and a company vision, figuring out market positioning and target group, coming up with a competitive and realistic business offer, creating a business plan and business model with the help of service design tools, visualising incentives and additional features, generating a transmedia-marketing strategy and of course designing an extensive corporate identity. All of this work was developed with a user-centred (designing together with the end user), co-creational (including the business owner in the process) design process (testing and improving each aspect together with my team) in mind.

www.transvia.at

 

UNIVERSEUM LEARNING CENTER
The defined vision for this project was to implement a new relevant content offer for „Universeum“ (Sweden‘s biggest Science Center) by establishing a regional Entrepreneurial Learning Center.

After finalising the brief we realised that is it going to be very important to analyse Universeum’s organisational structure and brand communication first. Only when we understand Universeum as a company and a brand fully, and know how it is seen in public and within the company, we would be able to develop a good design concept for floor7. Therefore, the approach was to critically explore Universeum’s marketing and branding, mainly through research, comparisons, observations and interviews.

Furthermore, we wanted to look at the project from a holistic Business&Design perspective, since we are not only interior designers alone but can enrich this project with much more than just a design concept. This Business&Design perspective contains amongst many other things a thorough investigation and the generation of possible future developments of the business model to identify Universeum’s potential. With the help of design thinking methods and idea generation techniques this can be achieved.

www.universeum.se

 

Elsa&Wilmer - CONNECTING GENERATIONS
We were asked to develop a design-driven strategy for an organization addressing the challenge of involving citizens in the development of Gothenburg, Sweden. The strategy should include the identification of a specific local challenge to be addressed (e.g. reporting crimes or sanitation issues, community information, agenda-setting…), the use of mobility (e.g. mobile devices, location-based services…) and the developing of a design using service design methods.

Alongside fulfilling the task it was exceptionally important for us to discover a real life problem and designing a service that can be actually implemented. Therefore, we tried to establish a network of partners and included many actors into our project. Furthermore it was crucial for us to create a service that helps the citizens of Gothenburg and can be approached without any technical barrier. The service should be inclusive and co-creative.

VISION: «The Elsa&Wilmer project is a determined idea that aims to close the gap between generations and improves the quality of life on a social level.»

MISSION: «The Elsa&Wilmer project stimulates communication between generations and positively influences social behaviour. Through co-creational workshops we will create tools for inter-generational interaction.»